W. A. Dwiggins: A Life in Design

  • Room: Ballroom C
  • Session Number: HB1
Thursday, May 03, 2018: 11:00 AM - 11:45 AM


Bruce Kennett
Designer + Author


An American type designer, calligrapher and book designer, William Addison Dwiggins is often credited with coining the term “graphic designer.” Bruce Kennett, drawing from his new biography about the designer, will present an inspirational and exciting peek into W. A. Dwiggins’s work—all of it infused with the designer’s wit and joyful spirit. This design-driven historical subject matter is a joyful reminder of how designers can use their skills and voices to produce great work, inspire their colleagues and clients, embrace the unexpected and positively respond to challenges in our social and cultural climate. A man of his times, Dwiggins understood that humor and satire are effective vehicles for advocacy. Not only will you get a taste of this designer’s sense of humor, you’ll also see how Dwiggins, an educator at heart, maintained a fierce dedication to raising the standards of workmanship and design.


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