Is It Time For a Revolution? The art, science, and emotions of rebranding.

  • Room: Ballroom B
  • Session Number: HA2
Thursday, May 03, 2018: 10:00 AM - 10:45 AM


Mackey Saturday
Chermayeff & Geismar & Haviv


Rebranding, especially for well established companies, is an intimidating and high stakes endeavor. As with any exciting adventure, the path is rarely smooth, but the payoff is the fuel the drives designers. Told through the lens of a variety of high-stakes identity projects, Mackey will give applicable and down to earth advice while winding through the exciting behind the scenes stories of how these mysterious projects actually happen.

Tangible Takeaways: 

Understanding current brand equity. 

Managing client expectations. 

Overcoming unpredictable obstacles.


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