- Room: Ballroom A
- Session Number: WD2
Wednesday, May 02, 2018: 4:15 PM - 5:00 PM
DescriptionIn 2015, Jacquelyn De Jesu first introduced her invention and brand SHHHOWERCAP to the world. She did so without investors, crowdfunding, a PR team, or media buy. Her patented innovation can now be found in retailers across the world from Sephora and Neiman Marcus to The MoMA Design Store. SHHHOWERCAP’s meteoric success can be credited to three things — the power of design, a clear insight, and hustle. She will share her journey from initial concept, through the product development process, to today. Above all, Jacquelyn will focus on how design and creative thinking has played a pivotal role at each junction of her building this disruptive multi-million dollar company.
— Design has the power to launch big business.
— Create the things you wish existed in the world.
— Great brands are built in the details.