Building Synaesthetic Brands; Sensory Semiotics and the Art of Meaning Making

  • Room: Ballroom C
  • Session Number: WC3
Wednesday, May 02, 2018: 3:15 PM - 4:00 PM

Speaker(s)

Speaker/Presenter
Cato Hunt
Director
Space Doctors

Description

Semiotics is all about understanding the communication of meaning. Sensory cues are no exception; visuals, textures, sounds, even gestures will carry their own connotations. Brands seeking to deliver distinctly memorable experiences need to harness sensory signifiers with greater intention. Using sensory semiotics, we’ll share Space Doctors’ pioneering new approach that defines a brand’s unique Sense Signature, which unlocks powerful new ways to craft and amplify brand meaning through the senses.

Attendees will understand how to:

•  Apply a semiotic approach to branding, packaging and design
•  Unlock powerful new ways to craft and amplify brand meaning through the senses, exploring the role packaging can uniquely play
•  Use a ‘sense signature’ to drive brand distinctiveness and memorability


Track(s)



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