Designing with Real Time Data

  • Room: Ballroom A
  • Session Number: WC2
Wednesday, May 02, 2018: 3:15 PM - 4:00 PM


Chris Hyde
Cipher Creative Group
Vicki Strull
Design Strategist


Designers may believe that data is for geeks and that it’s used only for onscreen and online experiences. But there’s a whole world of digital printing that leverages the power of real time data and emerging technologies, including augmented reality and special finishing, to transform marketing and packaging campaigns. This show-and-tell session will inspire you to create smarter, impactful data-driven print campaigns that integrate with social and online campaigns and drive awareness, brand recognition and shelf space to a higher level.

You will see:

· Award-winning designs that leverage tactile and personalized experiences for customers

· Unique print campaigns and packaging using variable data printing

· How to pair digital print with marketing automation to drive engagement

· New printing and finishing techniques that are irresistible  

· How to plan for and execute creative data-driven print campaigns


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