Sustainable Packaging: Exploring luxury in the context of tomorrow
- Room: Ballroom C
- Session Number: WA3
Wednesday, May 02, 2018: 10:15 AM - 11:00 AM
We are part of an era that is undergoing considerable shifts in the way that we live and consume. Where the access to a world of choices and information has also brought forth an evolution in values. Where luxury is as indulgent as it is conscious. And where, a growing awareness of how
consumption behaviours are directly impacting our natural environment, and ultimately, our future.
Visiting from Stockholm-based Innovation Consultancy, Nine, Isabelle Dahlborg Lindström explores sustainable packaging from the outside-in. From relevant trends and consumer insights, to what sustainability means in different markets, and innovation opportunities within this area of focus, Isabelle sets the background to conscious design, while taking a deep-dive into sustainability within the context of Luxury.
3 audience takeaways:
1. More than ever before, brands have the power to answer to both consumer and environmental demands by challenging the conventional and innovating via science, tech, and design to offer alternatives that will one day become the norm.
2. When working with sustainability is most successful through collaboration. Meaning you can make more impact faster, as well as create a pipeline of solutions for now and for the future.
3. The definitions of luxury and sustainability are closely evolving. Today, they have the opportunity to work hand-in-hand, in ways that challenge traditional notions.