Process is a Boring Name for a Beautiful Thing

  • Room: 208
  • Session Number: MTD2
Tuesday, May 01, 2018: 4:15 PM - 5:00 PM


Ian Greenleigh
Author & Director of Marketing


What comes to mind when you think of collaboration between in-house design and marketing teams? Are you contemplating harmony, trust, and shared achievement? Or does your mind veer into negative territory: friction, misalignment, blown deadlines? Whether you’re a designer or a marketer, you’ve probably experienced a bit of both.

A great process can change everything. In this session, author and marketer will help you redesign your process to capitalize on what is unique about in-house creative collaboration.

You will learn:

  1. Three key in-house differentiators to place at the heart of your process
  2. How to customize your process for the company you have and the results you want
  3. How to develop fulfilling, productive creative partnerships

...and much more.


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