Social Media Strategy

  • Room: 208
  • Session Number: MTC2
Tuesday, May 01, 2018: 3:15 PM - 4:00 PM


Adam Bianco
Front Row Interactive


The ability to quickly adjust workflows and content types is crucial since the latest and greatest channels change day to day. Identifying social media goals and strategy early on, and subsequently using social to push these goals forward, is one way marketers and designers can maximize the effect of what they are producing. It’s important to know how content distribution is determined, why social influencers matter, and why an organization may choose to be on specific channels.

·         Social channels and implications of choosing one over another

·         Utilizing your email database as a community

·         Tailoring design content for specific audiences


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