How Marketers Can Unlock Value and Drive Growth

  • Room: 207
  • Session Number: MTC1
Tuesday, May 01, 2018: 3:15 PM - 4:00 PM

Speaker(s)

Speaker/Presenter
Dara Treseder
Chief Marketing Officer
GE Ventures

Description

In order to thrive in today’s rapidly-evolving and complex world, marketers must be prepared to adapt and respond to change quickly and effectively—both externally and internally. When it comes to customers, it’s critical for brand leaders to put them at the core of their marketing strategy and build lasting relationships with them through storytelling and humor. Internally, it’s important for leaders to encourage their teams to adopt an ambidextrous mindset, using operational rigor and an innovator’s approach to drive change. But this is just for starters: This session will explore five key principles marketers and designers can use to build lasting brands and strong teams that thrive in volatile and uncertain times.

Attendees will: 

  • Understand the trends impacting brands and their customers
  • Gain insights on positioning the customer at the core of their marketing strategy
  • Better understand how to foster strong relationships with customers
  • Learn how to embrace a leadership style that builds strong teams and brands

Track(s)



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