Why — and How — to Marry Effective Marketing and Meaningful Design

  • Room: 207
  • Session Number: MTA1
Tuesday, May 01, 2018: 10:15 AM - 11:00 AM


Aaron Keller
Founding Partner & Managing Principal


Marketing and design are old friends. They’ve known each other for decades now and while they make some snide comments about the other, there’s respect and admiration for each. Yet, as friends, they’ve never been been together in “that” way.

This morning they woke up in the same bed.  

What’s next?

The rest of this story of romance and babies will get told by Aaron Keller. He and his co-authors married marketing and design to produce a book known as The Physics of Brand. The labor was 9 years long and included plenty of pain and suffering on all sides. You get to enjoy the ‘oohing’ and ‘ahhhing’ without losing any sleep.

You’ll learn why design and marketing need to get closer together, a few “tinder” tips for how the two (marketing and design) can meet up and get cozy, and key indicators of whether or not the relationship is going well.


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