Entrepreneurial Brand Thinking - What Entrepreneurs Do Differently to Blow Away the Big Guys
- Room: 304
- Session Number: TA3
Tuesday, May 01, 2018: 10:15 AM - 11:00 AM
We’re in a golden era for entrepreneurial brands. Big companies keep getting blindsided by upstart brands in virtually every category.
These entrepreneurial brands toss out the old rules of brand development and adopt tactics that work like a commando raid on the establishment.
Based on her experiences working with entrepreneurs, Julia Beardwood shares insights into seven things entrepreneurial brands are doing differently to win people's hearts and wallets.
She encourages all of us to adopt the practice of entrepreneurial brand thinking whether we're working in a start-up or or need to bring fresh energy to an established brand.
3 Take Aways:
Why entrepreneurial brands are so hot right now
What entrepreneurial brands do differently that make people love/buy them
How big brands are getting in on the entrepreneurial action