The Worst Negotiating Mistakes and How to Avoid Them

  • Room: Ballroom C
  • Session Number: TA1
Tuesday, May 01, 2018: 10:15 AM - 11:00 AM


Ilise Benun
Author, Mentor/Business Coach for Creative Pros, Host of Marketing Mentor Podcast & HOWLive Podcast + Program Partner HOW Design Live


If you’re like most creative professionals, you hate talking money, whether you are negotiating your salary or a price with a client. As a result, you probably don’t secure the best deals for yourself.

But with a bit of training, you could. It’s not difficult.

In this session, Ilise Benun, Founder of and author of The Creative Professional’s Guide to Money, will reveal the most common mistakes designers make, and provide specific tactics for what to do instead.  Takeaways include:

  • The 7 small (but lethal) mistakes creative professionals make most often
  • What not to say when negotiating (and what to say instead)
  • How to prepare for a negotiation
  • Pricing techniques that practically eliminate the need to negotiate
  • How not to underprice your services and talents
  • How to avoid “price blurting”


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