Opening Up New Experiences
- Room: 304
- Session Number: MD4
Monday, April 30, 2018: 4:15 PM - 5:00 PM
At Red Antler, Simon has helped build some of the most compelling and disruptive new businesses in the world. With a focus on startups, his team needs to find new ways to connect with customers every day (across an ever-increasing number of channels). And it’s not just about digital. Direct-to-consumer businesses like Casper, Allbirds, and Brandless have proven that physical experiences continue to play a massive role in a brand’s impact.
Simon will discuss how these new brands use packaging as a powerful way to express their company’s values and reasons to believe, providing a rich canvas for visual storytelling, and tactile physical experiences that engage the senses.
Looking towards the future, Simon will propose how meaningfully designed, surprising packaging has the potential flow out into immersive retail experiences, and create offline and online fuel for the increasingly critical conversations between consumers and the brands with whom they choose to engage.