Building Brands Through the Power of Music
- Room: 207
- Session Number: MMC1
Monday, April 30, 2018: 3:15 PM - 4:00 PM
This session looks at the importance of designing music into the brand experience and how marketers can embrace music and all the attention that surrounds it to grow their brands. Music is a key passion point for all audiences, averaging over 25.5 hours of connection per week and increasing thanks streaming services such as Spotify and Apple Music and new platforms in the home such as Amazon Echo, Google Home and HomePod. This session highlights ways marketers can use incorporate music into their marketing efforts and a look forward to innovative new platforms and technologies that are making the connection between brand and music even stronger.