We Haven’t Changed, The World Has

  • Room: Ballroom C
  • Session Number: MC3
Monday, April 30, 2018: 3:15 PM - 4:00 PM


Tosh Hall
Global Executive Creative Director
Jones Knowles Ritchie


Packaging has always been the most important part of the consumer experience, but now that world has changed. Where does that leave us as designers?

In this talk, Tosh Hall explains how the fundamentals of good design, and what grabs people’s attention,  remains  – excellent craft, equity, relevance, emotional resonance and the unexpected – it’s the way in which we consume our brands that has changed.

Dissecting these truths through examples of work, Tosh argues that designers are the perfect people to take these fundamentals into the future and apply them to whatever medium wins out.

3 Take Aways:

How the fundamentals of great packaging design can inform tomorrows great brands
The value of craft, emotion and the unexpected
Why design is the future


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