Vanity Metrics vs. Metrics That Matter & Effective Visual Representation

  • Room: 208
  • Session Number: MMB2
Monday, April 30, 2018: 11:15 AM - 12:00 PM

Speaker(s)

Speaker/Presenter
Ali Schwanke
CEO and Founder
SIMPLE STRAT

Description

This session will address the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek. Moving then to explore how you can help your team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.

Track(s)


Handout(s)



For technical assistance with this webpage please click here. For all other inquiries, please contact show management.