Marketing 101: Enhancing User Experience
- Room: 208
- Session Number: MMA2
Monday, April 30, 2018: 10:15 AM - 11:00 AM
Understanding essential marketing concepts and tools is crucial to fostering a relationship between designers and marketers. This session will provide insight into how design adds value to marketing--and vice versa--by designing for the customer experience. Attendees will leave with basic understanding of topics that will be covered in the HML track, specifically the fundamentals that link marketing and design.
· Designing for the user experience (UX)
· Customer-touchpoint best practices
· Paid, earned, owned media differences