How to Future-Proof Your Packaging Design Pipeline

  • Room: Ballroom A
  • Session Number: MA3
Monday, April 30, 2018: 10:15 AM - 11:00 AM


Benny Lee
3D Design
Chantel Benson
Product Manager


There is never enough time to get your concept ready to show your clients, or your customers. 3D offers the promise of vastly more efficient workflows, but historically has been the purview of elite computer graphics artists. What if it was possible to get the benefits of 3D, with the efficiency of 2D design tools you know and love?

Benny Lee leads a multi-disciplinary design team at Coca-Cola. In this workshop, he’ll show you how they’ve been leveraging 3D technologies to get consistency in design concepts, and massive improvements in speed and efficiency. He’s also been an early adopter of Adobe Dimension CC, and will talk about how the promise of 3D for 2D designers through Adobe’s new tool is resonating with his team.

From use-case examples to product demonstration, this workshop covers:

  • A solid workflow using 3D assets to create traditional package design images and connecting out to publishing for AR, VR and MR experiences
  • How working with these assets ensures product and brand accuracy across multiple design and marketing initiatives
  • The measurable ROI for eliminating bottlenecks in the content pipeline


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