Building Your Brand as a Creative Professional

  • Room: Auditorium
  • Session Number: TK2
Tuesday, May 01, 2018: 2:15 PM - 3:00 PM


Dorie Clark
Adjunct Professor & Professional Speaker
Duke University’s Fuqua School of Business


Becoming known as a creative leader can dramatically accelerate your professional success. Building on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin), which was named the #1 Leadership Book of 2015 by Inc. magazine, Dorie Clark - an adjunct professor at Duke University's Fuqua School of Business – will show you how to cultivate a powerful professional reputation. When you're known and recognized for your ideas, you can more easily persuade others and gain the buy-in and support you need to move forward. You’ll learn how to:

  • Establish and cultivate your reputation over time
  • Identify and develop ideas that will make a competitive difference 
  • Increase your influence within and outside your organization
  • Ensure you're viewed as a cutting-edge leader in your field and that others understand your true leadership abilities


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