Designers and Clients: Divided by a Common Language

  • Room: Ballroom A
  • Session Number: HA3
Thursday, May 03, 2018: 10:00 AM - 10:45 AM

Speaker(s)

Speaker/Presenter
Christine Mau
Sr Brand Strategy Director
Medline Industries

Description

There's a significant gap between what clients say, what they actually mean and what creatives hear. In this session, Christine will share the first ever client-agency translation guide. Helping you to identify the common areas for misunderstanding that create frustration on both sides, along with the tricks of the trade that not only bridge the communication gap, but lead to game-changing work and long-term partnerships.


Track(s)



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