Process is a Boring Name for a Beautiful Thing
- Room: 208
- Session Number: MTD2
Tuesday, May 01, 2018: 4:15 PM - 5:00 PM
What comes to mind when you think of collaboration between in-house design and marketing teams? Are you contemplating harmony, trust, and shared achievement? Or does your mind veer into negative territory: friction, misalignment, blown deadlines? Whether you’re a designer or a marketer, you’ve probably experienced a bit of both.
A great process can change everything. In this session, author and marketer will help you redesign your process to capitalize on what is unique about in-house creative collaboration.
You will learn:
- Three key in-house differentiators to place at the heart of your process
- How to customize your process for the company you have and the results you want
- How to develop fulfilling, productive creative partnerships
...and much more.