Marketing & Design Processes: Alignment & Working Together Effectively

  • Session Number: MTD2
Tuesday, May 01, 2018: 4:15 PM - 5:00 PM


Ian Greenleigh
Author & Director of Marketing


Marketing and design teams must work together to curate effective marketing plans and visuals; this collaboration is crucial in the successful alignment of overall organizational goals. This session will offer insights into aligning the goals of both marketers and designers, and how both teams can open communication channels and increase interdepartmental flexibility.
·         Effective goal setting
·         Automation and agile design
·         Creating and sharing digestible data


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