- Room: Ballroom C
- Session Number: TC4
Tuesday, May 01, 2018: 3:15 PM - 4:00 PM
Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at their packaging or label.
Packaging have been employed to identify products since a lot of time ago. Their main goal is to catch the customer's eye by connecting through brand values coded on the product's packaging while providing information about the origin, manufacturer, ingredients and benefits in an attempt to connect with the buyer's lifestyle.