Content Marketing and Content Strategy

  • Session Number: MTB2
Tuesday, May 01, 2018: 11:15 AM - 12:00 PM


Ian Greenleigh
Author & Director of Marketing


Content marketing has dramatically transformed over the years from basic copy and print ads to voice-driven ads and SEO. These changes have resulted in new methodologies and an increased focus on creating the most effective ways to reach consumers. Developing modular and portable designs that can be easily adjusted and repositioned allows for greater adaptability in content strategy. With knowledge of content strategy tools and metrics, marketers and designers are better able to design effective campaigns.
·         Tentpole marketing
·         Keyword strategy
·         Content strategy


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