The Unorthodox Guide to Content Strategy

  • Room: 208
  • Session Number: MTB2
Tuesday, May 01, 2018: 11:15 AM - 12:00 PM


Ian Greenleigh
Author & Director of Marketing


How can we as marketers ask audiences to imagine a better way if our content strategies aren’t themselves imaginative? We can’t! When everyone can reach the audience you’re after, differentiation is the only way to break through. In this session, author and content strategist Ian Greenleigh will challenge you to stretch your approach beyond the standard playbook by being highly selective, intelligently unorthodox, and unusually resonant. From scraping 13 million declassified CIA files to intentionally throttling content production, he has questioned and reinvented nearly every shred of accepted content wisdom—and he’s excited to share a new framework for continuous content success.

You will learn:

  1. How to adapt one-size-fits-all best practices to perform in your unique context while carving out enough room to experiment
  2. Where to find remarkable ideas your competitors are too boring to dream up
  3. How to create content that reaches people on deeply human levels by identifying hidden connections

...and much more.


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