In-house Powerhouse: How to Build and Manage an Empowered In-house Creative Team

  • Room: Ballroom B
  • Session Number: TB2
Tuesday, May 01, 2018: 11:15 AM - 12:00 PM

Speaker(s)

Speaker/Presenter
Stephen Gates
Creative Director, design and host of The Crazy One podcast

Description

Companies want creativity and design like never before, but very few of their internal creative teams have been empowered or know what to do so they can take advantage of this demand. Join Stephen Gates, in-house global head of design, as he shares what he has learned leading successful and empowered client-side teams for 12+ years at Starwood Hotels and Citi. 

This session will provide you with:

• Discuss the 5 things you need to have to move your in-house team from an overlooked commodity to a critical asset

• How to define and socialize the vision internally with your team and externally with your clients

• Understand what your team needs to be successful and be more creative

• Explore how you can define a successful culture that empowers your team


Track(s)



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