Implications of Journey Mapping for Designers

  • Session Number: MTA2
Tuesday, May 01, 2018: 10:15 AM - 11:00 AM

Speaker(s)

Speaker/Presenter
Jessica Best
Director of Data-Driven Marketing
BARKLEY

Description

Engaging in an open, interdepartmental communication at the onset of projects, and obtaining all necessary information for designing early on, allows designers and marketers to map projects, solving for complications before they occur. This session will discuss how attendees can map the customer journey and focus on customer engagement, resulting in more effective designs with greater ROI.
·         Funnel and CRM overview
·         Increasing customer engagement
·         Increasing communication early on

Track(s)



For technical assistance with this webpage please click here. For all other inquiries, please contact show management.