Vanity Metrics vs. Metrics That Matter & Effective Visual Representation
- Room: 208
- Session Number: MMB2
Monday, April 30, 2018: 11:15 AM - 12:00 PM
DescriptionThis session will address the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek. Moving then to explore how you can help your team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.