Marketing 101: Enhancing User Experience

  • Room: 208
  • Session Number: MMA2
Monday, April 30, 2018: 10:15 AM - 11:00 AM

Speaker(s)

Speaker/Presenter
Grant Langston
CEO
eharmony

Description

Understanding essential marketing concepts and tools is crucial to fostering a relationship between designers and marketers. This session will provide insight into how design adds value to marketing--and vice versa--by designing for the customer experience. Attendees will leave with basic understanding of topics that will be covered in the HML track, specifically the fundamentals that link marketing and design.

·         Designing for the user experience (UX)

·         Customer-touchpoint best practices

·         Paid, earned, owned media differences


Track(s)



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