The Tension Between Market and Design Research

  • Session Number: MMA1
Monday, April 30, 2018: 10:15 AM - 11:00 AM


Mona Patel
Motivate Design


Ever feel stuck? Design Thinking is the name of a technique used to solve problems the way a designer would--using a blank slate, creativity, the desire to take a risk combined with a willingness to fail, and iteration to figure it out as you go. Using the techniques in her bestselling book, Reframe, Mona will deliver a highly engaging and intensive session on design thinking and how to use it to get unstuck with problems. The session will include both how to tap into one's creative muscle to access new ideas, as well as how to identify the barriers to coming up with those ideas in the first place.


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