When to Skip Design Research?

  • Room: 207
  • Session Number: MMA1
Monday, April 30, 2018: 10:15 AM - 11:00 AM


Mona Patel
Motivate Design


Let’s say you were asked to design a new take on a coffee maker (or a friend’s website, spaceship interior or new product package). How would you begin? In this fast-paced and interactive session, Mona Patel, author of Reframe and CEO of Motivate, a design and research agency, takes you through a crash course on market and design research methods, from thorough and traditional to new, proprietary. You’ll leave knowing when and how to fold in research on your projects, as well as some new techniques to use in the next one.


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