How a Rebrand Led to Cultural Disruption

  • Room: Auditorium
  • Session Number: WS2
Wednesday, May 02, 2018: 2:00 PM - 2:15 PM

Speaker(s)

Speaker/Presenter
Robin Colangelo
Global Director of Creative Services, White & Case
Vice President, InSource

Description

Have you ever thought about how your brand can touch more points than just your collateral and your website? Hear about how a corporate rebrand which started as several conversations in the CMO’s office led to a global initiative, which years later is still reaching out to touch every aspect of the firm.

This session with cover how Robin got involved with the rebrand effort with Pentagram and continued it’s successful path with Carbone Smolan Agency from print to digital to interiors.

Take-aways from this Spark Session are: How to ask for more. How to get involved in the important work plus brand inspiration. 


Track(s)



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