Steve Lamoureux is SVP of Product Innovation, Design Solutions at Nielsen where he leads the company’s efforts to develop design process solutions that unlock the power of design for packaged products. A firm believer in the importance of good design, Steve is on a mission to elevate awareness of its importance among brand executives at leading global companies and smaller enterprises alike. He marries expertise from both the agency and brand worlds—including a successful tenure at Procter & Gamble where he led record-breaking product launches and marketing campaigns in the health and beauty care division.
Later, Steve launched new products and marketing initiatives at Allied Domecq for the Dunkin’ Donuts and Togo’s brands with an uninterrupted record of revenue growth over his seven-year tenure. Finally, he led product development for Affinnova’s cutting-edge innovation technologies—including concept and design optimization—before Affinnova was acquired by Nielsen in 2014.