Alina Wheeler


Alina Wheeler is the author of Designing Brand Identity. Now in its fifth edition and in 7 languages, Wheeler aspires to demystify branding, deconstruct the process, and spotlight global best practices. She has had a life long fascination with how companies and individuals express who they are and what they stand for. Alina describes her work as strategic imagination. Over her career, her clients include large enterprises, entrepreneurial ventures, and nonprofits. When she is not in her book lab, she lives with her husband on a mountain ledge in the high peaks of the Adirondacks.


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