As Worldwide Director, Global Design & Packaging, Yves is responsible for creative brand communications and structures for all Colgate Palmolive brands globally. He has management responsibility and oversight, both creatively and strategically, of all package design, maintaining brand identity and consistent global brand communication.
Yves has an extensive creative career in Marketing, which began with his work in the luxury cosmetics, with both L’Oreal and LVMH, and the chocolate industry with Lindt.
Yves joined Colgate Palmolive in October, 1999; since then, he has experienced all the aspects of marketing, from operations to new product development in various categories and various locations, throughout the world: France, Germany, Slovenia, Poland, Italy and the US.
He has been relocated to NYC in July 2015 in his new role with the responsibility of embedding the design culture in Colgate-Palmolive in order to turn the company into a design-led one.