James Sommerville

VP of Global Design
The Coca-Cola Company

Profile

Born in Huddersfield, UK, James started exploring his creativity combined with his entrepreneurship skills as a pavement artist across major cities and towns in the UK. He co-founded his company, ATTIK, with his college colleague, at the age of 19 right at the attic of his grandmother’s house in Huddersfield. Supported financially by The Prince Youth’s Business Trust, coupled with their vision to adopt early Apple Mac technology, the fledging agency was quickly propelled toward growth. In 1990’s, James had designed the early campaigns of huge companies like MTV, AOL, Sony Playstation and Nike. ATTIK went global in 2000 and opened offices in London, New York, Los Angeles and Sydney.

In October 2007, ATTIK was sold to Dentsu, the world’s largest single advertising agency, HQ in Japan.

In April 2010, The Prince’s Trust invited James to Chair and launch The Yorkshire Leadership Group. A group of like-minded entrepreneurs, organisations and leaders who have a passion to help create the next generation of young entrepreneurs. During James’ tenure as Chairman, The Yorkshire Leadership Group raised £85,000 that went towards assisting x27 start-ups in the Yorkshire and Humber region.

Today, James Sommerville is a key leader in one of the world’s most valuable and innovative brands.
His works over the last 3 years has been seen by billions of consumers, in over 200 countries. James joined The Coca-Cola Company in 2013 as VP of Global Design. In his short time, he has re-branded over 20 global brands across the system.

James recently led and launched the design of the ‘One Brand Strategy’ and “Taste the Feeling” global campaign for the Coca-Cola trademark. This global campaign was launched in 200 markets in a 24 hour period – the largest single campaign in the history of marketing.
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