Good is Good for Business

  • Room: Crystal Ballroom
  • Session Number: FSESS14
Friday, May 05, 2017: 3:30 PM - 4:15 PM


Justin Ahrens
Founder and Creative Director
Rule 29


Doing "Good" as a creative or company can not only attract the right people to work for you and with you but also great clients. Ultimately if you have ""good"" as part of your internal DNA and it leads how you treat your team, your collaborators, your clients and how you genuinely market yourself it is something to be proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, your aligning yourself with consumers and clients who want to work with you and vice versa.

All that to say: do you consider yourself a good company? Well, it's time to start talking about it and we believe you will reap the benefits

3 Audience takeaways:

  1. How to decipher what makes you and your company "good"
  2. How to utilize authentic goodness for business
  3. Examples of how this looks in different companies