Workshop: What UX Really Is—and How to DO It with Joe Natoli

  • Room: Columbus KL
  • Session Number: WS04
Tuesday, May 02, 2017: 10:00 AM - 11:30 AM


Joe Natoli
UX Consultant, Author and Speaker, training Fortune 500 teams to successfully integrate UX best practices for nearly three decades


These days, every designer—whether you do print or digital design—is acting as a UX designer to some degree. Design as a discipline starts with visual communication that solves problems: how visual things resonate with people, and the degree to which they can understand, interpret and act on what they see.

In this hands-on workshop, Joe Natoli, founder of Give Good UX and consultant to some of the biggest brands in the world for nearly 30 years, will teach designers how to make the leap to UX work by:

•  Understanding the common ground between true design work (visual communication + problem-solving) and UX work.

•  Understanding the difference between decorator and designer (and why the latter almost automatically delivers good UX).

•  Learning how, where and why UX is applied in the digital product development process, from initial strategy to pre- and post-launch testing.

•   Mapping their current strengths as a designer to corresponding areas of UX work.