Out of Many, One: The Global Rebranding of the American Marketing Association

  • Room: Grand Ballroom
  • Session Number: FSPARK1
Friday, May 05, 2017: 9:00 AM - 9:15 AM

Speaker(s)

Speaker/Presenter
Jennifer Severns
Chief Experience Officer
American Marketing Association

Description

Failures, wins, and lessons learned from the AMA’s complete brand transformation story.

Track(s)