Typography Beyond the Visual

  • Room: Grand AD
  • Session Number: WSESS12
Wednesday, May 03, 2017: 3:30 PM - 4:15 PM


Jonathan Hoefler


Good designers know how to pick the perfect font. But great designers know that the choice of a typeface gives rise to strategic, commercial, and technical opportunities, which shape designers' relationships with their clients for years to come. For nearly thirty years, Hoefler&Co has helped the industry's best designers not only to develop the world's foremost brands, but to build lasting relationships with their corporate, editorial, and institutional clients, including Coca-Cola, Twitter, Yahoo, Tiffany & Co., Delta Airlines, and the Office of President Barack Obama. Join him for an exploration of how typefaces affect business in ways that go far beyond the visual.