Package Design: Get the Right Color, Before It Goes Wrong

  • Room: Columbus KL
  • Session Number: WSESS22
Wednesday, May 03, 2017: 10:30 AM - 11:15 AM


Michele Nicholson


Used wisely, color is vitally important; it is an instant attention-grabber that succinctly gets your message across. When it comes to packaging, color communicates your brand, creates resonance with the consumer, and assures quality in its consistent use. However, we know that color-critical decisions are incredibly complex, from inspiration to realization. The wrong color costs time and money, can ruin a project, or send the wrong message.  In this session will share with you some of the latest color trends in packaging, as well as advances in technology that help you manage your color expectations designing packaging and specifying color. These advances allow you to see where colors can change before sending files for production, so the color you imagine is the color on shelf.