Panel: Bridging Design and Business through Effective Design. Session Presented by The Dieline Conference

  • Room: Regency CD
  • Session Number: THSESS17
Thursday, May 04, 2017: 3:30 PM - 5:30 PM


Deborah Dawton
Chief Executive
Design Business Association
Deklah Polansky
Experiential Design Director, Global Design
The Coca-Cola Company
Jon Denham
Design & Innovation Leader
Conagra Brands
Tysonn Betts
Right Brain to the Business- Associate Design Director; Global Family Care
Procter & Gamble


Deborah Dawton, chief executive of the Design Business Association, the trade association for design in the UK, will lead a lively panel discussion with C-Suite design executives. The panel will discuss the evolving role of designers in the boardroom, the intersection of design and business, why collaborative relationships lead to effective design, and how creatives can articulate the value and impact of design within their organizations.

Key Takeaways:

1. Getting your strategy right for your organization

2. Communicating effectively—what’s your story?

3. Tips on how to lead and influence effectively

4. How to get collaboration right

This panel runs through the break, 3:30 pm - 5:30 pm